Chief Operating Officer
Vartika has spent two decades as a qualitative practitioner across Asian markets . She has worked for Kantar companies – TNS and Millward Brown. She set up the Firefly (qualitative research business for Millward Brown) in South Asia and led it for 6 years. In her last assignment, she led the Creative Development Practice for Firefly
across the AMAP region.
Currently she is the COO of an analytics firm Thinkbumblebee that is striving to humanise big data and bring the two worlds of qualitative and technology together.
Bringing Technological Innovation to Qualitative is her personal passion and she has presented and won awards at various international research forums.
She is a Chemistry graduate, and specialized in Marketing from Mumbai University.