Steven Fuller is President of InforMedix Marketing Research (Chicago, Illinois, USA), and has conducted technical qualitative studies for more than 20 years.
He created InforMedix Marketing Research to serve the specialized and complex market information needs of manufacturers of high-level medical technology.
With a special focus on qualitative research, Mr. Fuller has conducted thousands of interviews and group discussions with physicians, nurses, administrators, payers, technologists, technicians, healthcare IT professionals, and many other healthcare professionals.
He has developed extensive experience with qualitative work in technically specialized product areas, and can engage professional respondents in informative discussions using proper technical terminology and appropriate vocabulary.
He served in marketing, market research, and strategic planning roles at two divisions (diagnostic imaging, laboratory diagnostics) of Johnson & Johnson, and as Executive Vice President of Medical Products Marketing Services, Inc. before founding InforMedix in 1991.
He holds a Master of Business Administration degree from the University of Chicago, with concentrations in marketing and finance.