Sami Wong, Concept M

Research Director APAC
Sami Wong, born in 1981, has been working as qualitative, depth-psychological market researcher for more than 12 years. She was raised in a Chinese as well as a Western cultural context and lives in Beijing and Melbourne. She speaks Mandarin, Cantonese and Japanese fluently.

Her focus is the Chinese market. She has extensively worked in the research fields of FMCG, Automotive, Telecommunications, Personal Hygiene, Media and Communication, Government Policies, Fashion and Cosmetics. In 2015 she has founded the concept m China Ltd., the Chineses branch of the global concept m research + consulting


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