Chief Executive Officer
Cheryl Stallworth-‐Hooper is chief executive officer of Firefly, Millward Brown’s North American qualitative research division. She also chairs Firefly’s global leadership team. Cheryl brings over 25 years’ global business experience to Firefly Millward Brown. Her marketing and research expertise spans the package goods, retail, financial services, pharmaceutical, and technology sectors. Cheryl previously worked at Firefly as managing director from 1997-‐2001.
Between 2002 and 2008 Cheryl held several senior marketing and general management positions at Colgate-‐Palmolive, including worldwide director, Palmolive skin cleansing; general manager, Guatemala; and most recently vice president & general manager, multicultural marketing. At an early stage in her career she also served in the Latin America division of Colgate-‐Palmolive as marketing director, Costa Rica. Cheryl also worked for The Coca-‐Cola Company in sports and entertainment marketing in Atlanta as well as marketing director for the company’s Central America and Caribbean division.
Cheryl holds a Master of Business Administration in marketing from University of Wisconsin-‐Madison. She is a Board member of the Center for Brand & Product Management, University of Wisconsin MBA Program. She is also on the advisory board for AdTheorent, a company specializing in audience targeting within the mobile advertising space. She is fluent in English and