The quality of numbers – Using qual metrics to improve your KPIs and meet customer needs

  • Understanding why no amount of quantitative guessing can match the business value of the “voice of customer”
  • Exploring the importance of including the analysis of context, human behavior, emotions and other factors that is hard to digitize
  • Bridging the gap between insights provided by quantitative research to attain in-depth understanding of the underlying reasons and motivations

Anna Rokina, Global Social Analytics and Listening Lead,Lenovo

Location: Date: 20th October 2016 Time: 10:00 am - 10:30 am Anna Rokina, Lenovo