A story of 365 days’ resilience – One year qualitative monitoring on the impact of economic downturn amongst Indonesian consumers
- Decoding consumers’ socio-emotional challenges to inspire commercial solutions by doing qualitative bimonthly monitoring with a total of 100+ housewives in the entire year of 2015
- Integrating mobile ethnography (online community) + real-life ethnography approaches with BC+ SES ladies…
- Diving into the psyche of ups & downs in 1 year’s consumer goods consumption
Hidayatullah Cahyatama, Founder & CEO, Cahyatama Consulting.
Banto Twiseno, Head of Consumer & Market Insight, Unilever Indonesia